Below is an ouline of the entire bootcamp for you.
Again, reach out any time if you need anything else from me!
All of the checklists for you!
First 5 Psychological Triggers:
- They are in the right place (they can feel it in their bones!)
(The features & benefits chart: https://docs.google.com/spreadsheets/d/1qdKkbIeOdKnE8ozEy_6O78QZeNOUt7_mQKkRhDVEmjg/edit?usp=sharing )
- You can solve their problem
- They like and trust you
- You are qualified (both logically and emotionally)
- You are willing to take the time to educate them and that what you offer for free is just the tip of the iceberg.
Second 5 Psychological Triggers:
- You clearly show the benefits of your product or service.
- There is proof from other people that there is value in what you are offering.
- Your product or service is a logically sound investment and there is no risk involved.
- They understand very clearly how to follow through with the conversion process and what will happen next.
- They feel appreciated.
The 4 Behavioral Conversion Phases
Breakdown of an offering that will convert:
1.The name of your offerings should not be “Package 1, Package 2” They should be almost like a USP for the package.
- Briefly describe the package with from:to language and a time reference for the transformation to begin:
3. Be clear about what it is you will help them to avoid. (This speaks to trigger #8 – it is a logically sound investment)- but end it with something positive – like a kindness sandwich.
Be very specific about what the package looks and feels like.
- Be very clear about the extras and perhaps unexpected support they will be getting from you.
Describe who the package is for:
- Your call to action should be ACTIONABLE – most service providers will have the next step be a conversation.
Content and Engagement
- Use the 80/20 rule
- Use authentic content
- Post 4 times/day especially in the beginning.
- If you can only post twice per day speak to the people in the Discovery Phase and in the Decision Phase.
- Follow/Friend people
- Join groups – but give value before sharing your offering
- Get creative with how you walk people through the 10 triggers