You will see many time throughout this program that I do things in reverse of what you may actually assume they should be done.

Turning things on their head is fun! Oh, and it is extreamly effective.

This Live is where I explain how making your ‘About Me’ or bio more about your ideal client than it is about you. Afterall, they are coming to you becasue of something THEY need and YOU have. So let’s talk about those things, in that order for them.

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