Many coaches out there specialize in teaching people how to skirt around the algorithm, break the rules, and manipulate it…

The Heartfelt model actually works WITH it – giving it exactly what it wants to fall in love with you and make sure that puts you out there in a way that negates the need for things like FB ads. 

If you think about it, FB wants to take money from people who simply won’t play by the rules. 

The golden rule of Facebook is to create connections and instill VALUE. If you do that, you don’t have to pay to play – you just get to PLAY!